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  • What's one woman gonna do with all this powder?

    一個女人要這麼多粉幹嘛?

  • Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business and a life that you love.

    嘿,我是瑪莉·芙萊奧(美國跨多行業專家),你正在收看的是 Marie TV,這裡能讓你學會創造你所熱愛的事業與生活。

  • And this is Q&A Tuesday.

    現在是禮拜二你問我答的時間。

  • Today’s question comes from Donna and Donna writes:

    今天的問題是來自 Donna,她寫道:

  • "Hi Marie. Like others I binged on MarieTV when I first found it. Loved the content and the humor. Thank you.

    「嗨,瑪莉。我和其他人一樣,第一次發現這個節目時就愛上了它。我喜歡節目裡的內容及幽默。謝謝妳。

  • Although I’m not currently an entrepreneur, I’m proud to be working in my family’s business.

    雖然我現在不算是企業家,但還是為在家族企業打拚的自己感到驕傲。

  • So my question is not on entrepreneurship, but intrapreneurship.

    我的問題不是關於創業,而是企業內部管理的問題。

  • My family’s company is very successful, always growing, but the way we operate is old school.

    我們家族企業經營得相當成功,規模不斷擴大,但經營模式卻還是很老派。

  • Computer systems are outdated and the company’s culture reflects the attitudes of older generations.

    電腦系統太過老舊,公司文化反映出來的是較老派的觀念。

  • Things are changing, though.

    不過事情要開始有所改變了。

  • Were hiring more millennials, creative marketing is becoming a lot more essential, and opportunities for sustainable business practices are presenting themselves.

    我們雇用了更多千禧時代的人,因為創意行銷變得越來越重要,(註:千禧時代指約在1980~2000年間出生的年輕族群)再加上具永續性的經營方針會逐漸成為主流。

  • What kind of advice would you give to an intrapreneur, or someone who works within a company, who wants to turn his or her ideas into reality?

    妳會給予企業內部管理者或是員工什麼樣的建議,讓他/她實現腦海裡的想法?

  • I’d love to start a social responsibility program or figure out ways to reduce waste within the business.

    我想要現在就開始進行社會責任的計畫,或整理出可以減少企業裡資源浪費的方法。

  • Though I think these changes are gonna be super important in the future, not everybody sees them as a priority right now.

    雖然我覺得這些改變會大大影響著公司未來的命運,也不是所有人都認為這件事非現在做不可。

  • How can you go about changing a company culture when youre not the one calling the shots? Thanks, Donna."

    當妳不是最後下決策的人,妳要如何改造公司的文化呢?謝謝妳,Donna 上。」

  • Donna, this is a fantastic question. Starting and running your own business is not the only way to create change in this world.

    Donna,這是個很棒的問題。開創且經營自己的事業,並非是妳在這世上創造改變的唯一方式。

  • And I think weve all been hearing that phrase, intrapreneur, a lot more lately.

    而相信我們最近很常聽到「企業內部管理者」這個字。

  • And that’s because it’s vital that each of us brings that proactive, leadership spirit to everything that we do.

    那是因為我們每個人將各自那份積極、具備領導能力的精神,投入到所做的事情當中是相當重要的。

  • So I’ve got five steps thatll help you and give you the best chance to get your ideas heard and implemented.

    所以我這裡有五個步驟能幫助你並讓你奪得良機,以讓你的想法讓大家聽到並加以實踐。

  • And to make sure that you remember them, were gonna do something called a little Kanye karaoke.

    為了確保能讓你比較有印象,我們要來點肯伊式的卡啦歡唱。(註:肯伊,即「肯伊·威斯特 Kanye West」,為一個美國黑人饒舌歌手)

  • Step one is be a goal digger.

    第一步,當一個探索目標的人。

  • First you need to do some goal digginand pinpoint exactly what your company is trying to achieve.

    首先,你必須開始探索一些目標,並且準確地找到你們公司正努力達到的目標為何。

  • Here’s why. It’s really hard to influence change from within an organization unless you understand the current and future goals of that organization.

    原因於此。想要試圖影響一個團體並使其有所改變,是相當困難的一件事,除非你能掌握這個組織現在以及未來的目標。

  • So find out what are they trying to achieve over the next 12, 24, 36 months?

    所以,試著找出他們在未來一至三年內試著要達成的目標是什麼?

  • What’s the company’s number one priority? What’s their number two priority? And so on.

    這間公司第一優先考慮做的事情是什麼? 第二優先的事情又是什麼?以此類推。

  • Step number two is you wanna pick one idea that makes them harder, better, faster, stronger.

    第二步,是選擇一個你覺得能讓這家公司更加上進、更好、效率更快、規模更大的點子。

  • You have a lot of ideas like social responsibility and reducing waste and updating your technology.

    你可能會擁有很多點子,好比說,社會責任、減少資源浪費、技術更新。

  • But which one could help the company reach one of their top priorities the fastest?

    但到底哪一個才能真正幫助公司,快速達到他們最高優先目標呢?

  • So now that you know their goals, it’s all about figuring out how you can align what you want with what they want, right? Make sense?

    所以既然你已經知道他們目標為何了,接下來就要看你如何將你的理想與他們的理想謀合而成,這樣對吧?合理吧?

  • So this next step is really gonna help you sell them on it.

    好,下一步驟是真正讓你的想法能被接受的關鍵。

  • Step number three is write a power proposal.

    第三步是交出一份令人為之一亮的提案。

  • So now that you know your idea and how it aligns with the company’s goals, youve got to whip up a little proposal to present to the head honchos.

    現在你已經知道你的想法是什麼,也和你們公司的營運目標達成共識了,現在需要做一份提案,呈現給你的上司或是負責人看。

  • This should help.

    這招會很管用的。

  • First, start with your idea, the problem it solves, and how it supports the company reaching its goals.

    首先,先從點子著手,敘述它所能解決的問題,以及如何幫助公司達到訂定的目標。

  • Then bullet out the big benefits, so increased profit or revenue, savings.

    接著去蕪存菁,找出最大收益,像是利潤或收入的增加,甚至是積蓄。

  • Remember saving money is like making money.

    記得,存錢就是賺錢。

  • Maybe it’s productivity or employee retention, PR opportunities, or whatever you feel could be the most important benefits of this idea.

    這可能是生產力、員工保留、公關機會,或是任何你覺得有可能會成為首要利益的要素。

  • Include highlights from any research youve done, so stats, impact studies, examples from other companies.

    這份提案還要包含你先前做過的研究中得到的要點,好比說是一些統計數據、權威性的研究論文或是來自其他公司的案例。

  • This can be the muscle behind your passion. And an action plan.

    這麼做更能夠彰顯出你的熱誠。再來就是行動上的計畫。

  • Include what itll take to make this idea come to life.

    這包含該項點子需要靠哪些東西來得以實現。

  • Think about money, time, resources, staff approval, etcetera.

    需要考慮到資金、時間、資源以及人力資源方面的核准等等。

  • Show the next steps and, of course, include that youll spearhead this and see it through.

    當然下一步就得包含如何帶領整個團隊並且付諸行動的計畫。

  • You don't want to approach them and say, "Here’s a great idea, now you go do it." 'cause that leaves them holding the bag.

    你不會想湊近他們,然後就說:「這是個很棒的提案,現在你們就照著上面去做吧」,因為這跟把爛攤子丟給他們自己去處理是一樣的。

  • These are all the things that can make me say yes when someone comes to me with an idea within my company.

    若有人在我的公司裡,帶著他的想法來找我,且上述所有事宜均有考慮到的話,我想我的答案會是,沒問題,就這麼辦吧。

  • So do your best to keep it short and sweet and ideally if you can, make it all on one page.

    所以,在你的提案上盡你最大的努力,讓它看起來簡潔有力又不失理想性。

  • Step number four, turn up the lights. Hit it.

    第四步,把全場的聚光燈都打開,音樂請下。

  • Once youve got this proposal, turn up the lights for the meeting.

    一旦你準備好提案了,就成為會議中萬眾矚目的焦點吧。

  • Really set a positive stage, and that means highlighting what your company is already doing great.

    塑造一個積極正向的舞臺,先強調公司已經做得完美的部分。

  • Realize that change is hard and nobody wants some youngincoming in and saying,

    你必須體認到改變是不容易的,也沒有人希望注入新血的時候,他們會說:

  • "Here’s all the things that were doing wrong." and, "Y’all are dinosaurs and you need to change."

    「有些事情其實我們一直都做錯了。」和「你們都是思想落伍,想法需要被改變的人。」

  • Not a great persuasion technique.

    這終究不是一個令人信服的好方法。

  • So listen to Ri-Ri, turn up the lights, and get everyone present to what the company is already doing great.

    所以聽聽蕾哈娜的音樂,打開全場的聚光燈,並向大家展示目前公司做得相當令人滿意的地方是什麼。

  • Do you have amazing customer service?

    你們有令人驚豔的客戶服務嗎?

  • Do you have awesome profit margins?

    又或是擁有很高的利潤數值嗎?

  • I don't know what it is, but focus on it and it'll help people be a lot more receptive to your ideas.

    雖然我不太清楚你們情況如何,但只要致力專注在這些事情上,就能讓他人更能接受你的主意。

  • Step number five is throw your hands up in the sky. Hit it.

    第五步是高舉你的雙手,音樂請下。

  • When you do make your pitch, do it with your full enthusiasm, with your whole heart, and remember, at the end of the day you just have to detach and throw your hands up in the sky.

    當你在宣傳自己時,盡情投入你所有的熱情,還有,記得,在辛苦一整天之後,將這些東西拋到九霄雲外,並高舉你的雙手。

  • You know why? Because whether an intrapreneur or an entrepreneur, not every idea gets brought to fruition.

    你知道為什麼嗎?因為不論是企業內部管理者或是企業家,不是每一個想法都能夠被實現的。

  • Not everything gets a green light.

    不是每一件事情皆能獲得批准並予以執行。

  • But that doesn't mean you should stop sharing your ideas.

    但那並不代表你應該停止繼續分享你的點子。

  • Keep going and one of them will work.

    持之以恆下去,總會有一個提案是行得通的。

  • You have to keep a positive attitude and you have to say "I go for mine, I got to shine, I’mma throw my hands up in the sky."

    你必須維持積極正面的心態,然後說:「我為自己而努力奮鬥,總有一天會散發出燦爛光芒,我要讓我的雙手高舉在天空中。」

  • Right? Just do what Kanye does.

    懂嗎?照著肯伊做就對了。(註:瑪莉唱的那句歌詞是出自肯伊·威斯特於2007年發行專輯中的一首歌曲「Good Life美好人生」)

  • And if anyone questions you or says, "Who do you think you are to propose this?" remember this tweetable.

    要是有人問你說:「你有什麼資格提出這種提案?」 請銘記下面這則推特的轉發訊息。

  • Of course, courtesy of Kanye.

    當然,要感謝肯伊的協助啦。

  • You know, I’m a creative genius and there’s no other way to word it.

    我可是一個難以用文字來形容的創意鬼才。

  • So there you have it Donna. Five steps to create meaningful change in your company’s culture. Let us know how it goes.

    所以 Donna,現在妳已經學會這些方法了。僅此五招,就能為妳的公司文化創造出意義非凡的改變。希望能讓我們知道後續發展。

  • Now I would love to hear from you.

    現在我希望能夠從大家這邊得到一些回饋。

  • Have you ever created change from within an organization? What worked and what didn't?

    你是否曾經在一個組織當中創造一些改變呢?哪些部分成功又哪些部分失敗了?

  • On the other hand, if youre an entrepreneur and you have your own intrapreneurs whove inspired change, give us some lessons from the field.

    另一方面,如果你是一個企業家,而有一群鼓勵做出改變的企業內部管理人,說說看在那個領域獲得到的一些體悟與教訓吧。

  • We’d love to hear about it.

    我們很樂意聽聽你們的想法。

  • Now, as always, the best discussions happen after the episode over at MarieForleo.com, so go there and leave a comment now.

    一如往常,每一集結束後,MarieForleo 網站都會出現熱烈的討論,所以現在就趕快到網站上留下你的想法。

  • Did you like this video? (Uh-hah, honey) Then you should subscribe to our channel and, of course, share it with all of your friends.

    你喜歡這一集影片嗎?(當然啦,寶貝)那你應該訂閱我們的頻道,並且將這部影片分享給你的朋友。

  • And if you want even more fantastic resources to create a business and life that you love, plus some personal insights from me that I only get to talk about in email,

    如果你想要更多超讚的資源去創造你熱愛的事業及生活,或者想要我只會在 email 裡提到的個人洞見的話,

  • come on over to MarieForleo.com and sign up for email updates.

    那就來 MarieForleo.com 網站,並且註冊以利收到電子報的通知。

  • Stay on your game and keep going for your dreams because the world needs that special gift that only you have.

    繼續闖蕩你的事業,並繼續朝著你的夢想邁進,因為這世界正需要你那獨一無二的天賦。

  • Thank you so much for watching and well catch you next time on MarieTV.

    非常感謝你的收看,我們下回再於 Marie TV 上見囉!

What's one woman gonna do with all this powder?

一個女人要這麼多粉幹嘛?

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【MarieTV】公司氣氛很糟?女強人告訴你改造公司文化的五個關鍵 (5 Keys To Change Your Company Culture From The Inside Out)

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    Adam Huang 發佈於 2022 年 04 月 22 日
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